Senior Market Research Analyst

Our mission is to unlock the collaborative power of communities by making Web3 universally easy to use, access, and build on.

Working with Consensys puts you at the forefront of an evolving paradigm, transforming our society for the better. We fundamentally believe blockchain is the next generation of technology that can lay the foundation for a more just and equitable society. 

Blockchain tech is just over 10 years old. Ethereum itself is still a toddler and we’re far from reaching our full potential. You’ll get to work on the tools, infrastructure, and apps that scale these platforms to billions of users. 

You’ll be constantly exposed to new concepts, ideas, and frameworks from your peers, and as you work on different projects — challenging you to stay at the top of your game. You’ll join a network of entrepreneurs and technologists that reaches the edge of our ecosystem. Consensys alumni have moved on to become tech entrepreneurs, CEOs, and team leads at tech companies. 

About Marketing:

Creatives at Consensys make work that moves the crypto industry forward, spreading our leading-edge products far and wide into the world and pushing for the adoption of Web3 technology. We’re an ambitious team, using our unique point of view to create work that infiltrates crypto culture, influences mindsets, and prizes ourselves on being defiantly optimistic.

We are seeking a Senior Market Research Analyst to join our Marketing Analytics & Measurement team. In this pivotal role, you will dive deep into the web3 ecosystem, conducting thorough customer segmentation, market analysis, and brand tracking to inform and guide our product development and go-to-market (GTM) strategies. You will work closely with both Marketing and Product Strategy to uncover actionable insights and inform our strategic direction. Your research will elucidate customer jobs-to-be-done, the prevailing market trends affecting the web3 space, and how our brand is perceived among early web3 adopters as well as mainstream consumers.

What You’ll Do:

1. Use both on-chain and off-chain data to understand consumer and developer behavior, segment our current and future customers, and evaluate how well our product roadmap aligns with their preferences and needs. 
2. Perform in-depth market analysis using non-traditional data sources and methods to identify emergent trends within the web3 ecosystem and understand the implications for our product and GTM strategies
3. Design and execute targeted survey-based research projects to gather insights on customer preferences, satisfaction levels, and unmet needs within the web3 ecosystem. 
4. Lead social listening and brand tracking initiatives to measure consumer and developer perceptions, identify the qualities or attributes that matter most to web3 stewardship, and benchmark our performance against competitors
5. Collaborate with cross-functional teams including product management, marketing, and data analytics to integrate market research findings into our strategic planning process.\
6. Present findings, insights, and recommendations to leadership through well-crafted reports and presentations, ensuring that data-driven decisions can be made effectively
7. Stay abreast of the latest research methodologies and data analysis tools relevant to the web3 industry, ensuring our research practices are cutting-edge
8. Support the development of a knowledge base that houses all insights related to customer behavior, market trends, and brand performance.

Would be great if you brought to the role:

1. Resourceful, persistent, and creative problem solver who enjoys hacking on wicked problems
2. Demonstrated ability to lead complex research projects from design to execution, including both qualitative and quantitative research methods
3. Mastery of SQL and at least one other quantitative programming language (e.g. Python, R, etc.); familiarity with major NLP libraries/packages also desirable
4. Excellent communication skills, both written and verbal, with the ability to present complex information clearly and persuasively to diverse non-technical audiences
5. Proven track record of working effectively on cross-functional teams and managing projects with multiple stakeholders
6. Evident interest in blockchain and web3, with an intrinsic drive to learn and adapt in a highly dynamic and rapidly evolving environment
7. 8+ years of experience in market research, data science or a similar quantitative field

Don't check all of the boxes? Don't sweat it. We’re passionate about building a diverse team of humans, and as such, if you think you've got what it takes for our chaotic-but-fun, remote-friendly start-up environment—apply anyway. While we have a pretty good idea of what we need, we're ready for you to challenge our thinking on who needs to be in this role.

Consensys is an equal-opportunity employer. We encourage people from all backgrounds to apply. We are committed to ensuring that our technology is made available and accessible to everyone. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law.

Consensys is aware of fraudulent recruitment practices, and we encourage all applicants to review our best practices to protect yourself which can be found here.  (https://consensys.io/careers/best-practices-to-avoid-recruitment-fraud/).