Key Findings:
According to a nationwide poll conducted by HarrisX, a non-partisan global market research, data analytics, and strategy consulting company, 49% of all U.S. voters consider a pro-crypto stance important, with voters 13 points more likely to cross party lines for favorable policies.
With 85% of crypto voters expecting candidates to adopt pro-crypto positions, both parties have a rare chance to capture significant voter share.
Voters in Michigan, Pennsylvania, and Wisconsin could be pivotal, with strong divisions on crypto regulation preferences.
92% of crypto owners plan to vote, underscoring their significant impact on the upcoming election.
Fort Worth, Texas, October 1st - Today, leading web3 software company, Consensys, and global market research and data analytics technology group, HarrisX, unveiled an insightful study on US voters’ views on the current blockchain and crypto landscape as it relates to the upcoming 2024 US election. The results highlight a rare bipartisan opportunity for candidates to win votes amongst crypto owners, of whom 92% plan to vote. Nearly half (49%) of voters nationally consider a pro-crypto stance important, and voters are 13% more likely to consider crossing party lines for a candidate with favorable crypto policies.
The survey polled a geographically representative sample of 1,664 registered voters nationally, along with an additional sample of 1,512 to 1,774 registered voters in Pennsylvania, Michigan, Wisconsin, and Texas, between September 4th and September 14th, 2024.
The Crypto Electorate is Politically Divided and No Party has a Monopoly on the Issue
With 85% of crypto voters believing it to be crucial for presidential candidates to take a pro-crypto position, Americans recognize the importance of maintaining the U.S. at the forefront of the crypto industry. This opens a critical opportunity for either party to capture meaningful votes in what is shaping up to be a tight race.
Voters remain divided on who they trust to set crypto policies. Over half (56%) support Donald Trump’s pro-crypto stance, with a third saying they are more likely to vote for him because of it. On the other side of the aisle, 54% of voters believe it is important for Kamala Harris to take a clear position on crypto, showing that neither party has a monopoly on the issue. Similarly, voters are split between trusting Republicans (35%) and Democrats (32%) on setting crypto policies. This lack of consensus highlights broader uncertainty about which political approach will best foster innovation while protecting consumer interests in the crypto space.
The Importance of Regulatory Clarity to Protect Crypto Owners
These polling results are being released at a time when a number of high-profile web3 companies have brought litigation against U.S. regulators in an attempt to create regulatory clarity for the industry. 44% of voters think the U.S. government is doing too little to support the crypto industry. When asked what policy position would have a swing on a voter’s likelihood to support a candidate, 78% chose implementing measures to protect consumers from fraud and scams related to cryptocurrencies.
“There’s a myth that the crypto sector doesn’t want regulation, but that’s simply not true. Consensys is an active proponent of much-needed regulatory clarity to enable an industry that serves as the backbone of countless new technologies and innovations to thrive in the United States. We’ve been operating under a cloud of uncertainty for too long, and the results of this poll show that crypto is a bipartisan issue, with voters also calling for clarity and a pro-crypto stance,” said Joe Lubin, CEO and Founder of Consensys and Co-Founder of Ethereum.
Crypto Voters in Michigan, Pennsylvania, and Wisconsin Could Be Decisive
Crypto owners could play a decisive role in the upcoming election, particularly in key swing states such as Michigan, Pennsylvania, and Wisconsin.
In Michigan, 59% of voters prefer a free market approach to crypto, while 41% believe the government should regulate it. Voters are split on which party they trust more to regulate the crypto industry, with 39% trusting Republicans and 36% trusting Democrats.
In Pennsylvania, 34% of voters are open to voting outside their party if a candidate supports pro-crypto policies, making this a critical opportunity for undecided voters. As with other states, neither party dominates trust to regulate crypto in Pennsylvania, presenting a unique opportunity for campaigning politicians.
In Wisconsin, the Republican Party has a slight edge among voters when it comes to setting crypto policies, with 40% trusting Republicans. In Wisconsin, crypto is gaining popularity among blue-collar voters as a financial lifeline amid economic uncertainty. These three states could be pivotal in determining the outcome of the election and emphasize the importance for both parties to address the crypto issue.
“You’re seeing the Presidential campaigns realize that Pro-crypto policies aren’t just smart for America, they’re smart electoral politics. And we are seeing more House and Senate candidates gravitate towards this issue as they realize they need to be educated and forward thinking, because that is what the electorate expects. We hope this polling data further illustrates that voters want their officials to embrace innovation” said Bill Hughes, Director of Global Regulatory Matters at Consensys.
“The crypto industry is mature and crypto voters are now an important, engaged, and motivated electorate advocating for the protection and growth of digital assets and related innovations. It’s no surprise then that this voter block, which is up for grabs by either presidential campaign, could tip the scales in an election that increasingly looks likely to be decided by a thin margin. In each state we polled there are today more crypto motivated voters than the last presidential election’s margin of victory“, said Dritan Nesho, Founder and CEO of HarrisX.
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About the Methodology
This survey was conducted online by prominent pollster HarrisX across the United States between September 4-14, 2024, surveying 1,664 registered voters nationally; and in Pennsylvania, Michigan, Wisconsin, and among between 1,512 and 1,774 registered voters.
The results reflect a geographically representative sample of registered voters. Results were weighted for age, gender, region, area type, race/ethnicity, income, political party, education, Cryptocurrency ownership, ideology, and 2020 vote choice where necessary to align them with their actual proportions in the population. The margin of error for the total sample is +/- 2.4 percentage points, and the sampling margin of error within each state is between +/- 2.3 and 2.5 percentage points depending on the state’s sample.
Consensys and HarrisX’s full report is available here.
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About Consensys
Consensys is the leading blockchain and web3 software company. Since 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. Through our product suite, including the MetaMask platform, Infura, Linea, Diligence, and our NFT toolkit Phosphor, we have become the trusted collaborator for users, creators, and developers on their path to build and belong in the world they want to see. Whether building a dapp, an NFT collection, a portfolio, or a better future, the instinct to build is universal. Consensys inspires and champions the builder instinct in everyone by making web3 universally easy to use and develop on. To explore our products and solutions, visit https://consensys.io/.
About HarrisX
HarrisX is a global market research, data analytics, and strategy consulting company that leverages cutting-edge technology, data and creativity to drive strategic growth for our clients. We deliver an agile, iterative and evidence-driven process that combines Speed, Scale and Sophistication. We have a deep history marrying behavioral data with attitudinal surveys, survey-based statistics, and 3rd party data to provide comprehensive business answers for clients and rich storytelling. We also uniquely blend proprietary syndicated data with custom research and deep industry expertise across 12 different sectors and in over 40 countries around the world.