What the Consensys Perception Survey taught us about web3 in 2023
The web3 global perception survey revealed strong awareness of cryptocurrency but less awareness of the term ‘web3’ amongst participants surveyed. Despite this, we learned a strong desire exists from internet users around the world for more ownership and data privacy online.
Regional discrepancies were also evident, with European nations exhibiting a greater degree of skepticism towards crypto, while most countries in Southeast Asia, South America, and Africa generally exhibited more enthusiastic attitudes. The survey taught us that the most crypto savvy nation in the world in 2023 wasn’t the USA, but Nigeria.
Most importantly, the survey results demonstrated a gap in the desire for a web that provides people with more control over their identities, personal data, and that equitably shares profits with Creators and web3. Bridging this gap inspired our communications to audiences about web3 on a global scale in 2023 and will continue to do so this year.
Look out for another survey in 2024 with new data and insights aimed to help bridge the informational and educational gaps that stand between mass adoption of web3.
What excites us about web3 in 2024
Looking ahead, we're excited about the potential for more transparent regulation to provide clarity within the blockchain landscape, especially in the United States where regulations are lagging compared to other regions like LATAM and APAC.
We anticipate critical upgrades to the Ethereum protocol through the Dencun Upgrade, as well as the maturing of L2s and ZK-rollups. We look forward to the decentralization of ZKs in 2024 and the growth of Linea.
We believe that attestation solutions like Verax and other blockchain tools will help AI become safer for users. We're excited about the potential for digital ownership beyond tokens and NFTs into social graphs for Creators. We're also optimistic about more scalability coming to DeFi through ETF approvals and the rise of web3 gaming use cases.
As we reflect on the past year and look ahead to 2024, we're excited for continued growth and innovation across the crypto industries. We're committed to continuing to lead the way alongside other web3 projects and partners, and can't wait to see what 2024 brings.